Top-Story, Trend: 02.07.2015

IP-Special: Aspera, Francois Quereuil

Francois Quereuil, Senior Director Worldwide Marketing, Aspera, sieht in der IP-Technologie die Chance, neue Technologien wie 4K oder HDR dank IP schneller adaptieren zu können. Im folgenden finden Sie die vollständige Version seiner Antworten auf die Fragen von film-tv-video.de — in englischer Sprache.

IP for broadcast was amongst the hot topics at NAB and IBC. What is your opinion concerning this topic?

IP-based productions will only increase as the industry moves to new formats. Restructuring an entire facility with new hardware is no longer feasible for most broadcasters. The move from SD to HD is a perfect example of why IP production make sense because new, larger formats like 4K, HDR and immersive audio are now simpler and more cost-effective to adopt; the difference in cost between hardware vs. IP can be very attractive to broadcasters and post facilities.

Currently the industry discusses several standards and methods in IP based production and transmission, SMPTE 2022 and AVB being amongst them. Which standard does your company support — and why?

Aspera supports all standards as long as the media is delivered as a file, so SMPTE2022 and AVB are not roadblocks and any workflow can easily be implemented.

Which areas of the broadcast industry will be the first to adopt and implement IP based technology?

Sport broadcasters have already begun doing this in stadiums across the globe. Large broadcasters have also implemented the technology in their main hubs, and of course the digital content producing companies or studios have complete infrastructures in place based on IP technology.

Digital IP production and post facilities are becoming the new standard, and their competitiveness is becoming very apparent to those who have not yet adopted this technology.

What’s your companies IP based flagship project or product?

Aspera’s patented FASP transport technology is a proven standard for the secure, high-speed movement of large files or large collections of files over IP-based wide area networks (WANs). This technology is used pervasively throughout the broadcast and media industries today, either as part of Aspera high-speed file transfer or automation software, or integrated with a third-party solution or service, enabling organizations to move their digital content at maximum speed, regardless of file size, network conditions and transfer distance.

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